The promise of social media started out great. It was a place where we could connect with people and share bits of our lives. A place where we could be a part of something bigger than ourselves — where we could feel supported and loved.
But somewhere in the adolescence of social media, things began to feel off. Friends became people who felt more like strangers. Moments became more curated. Sharing became more contrived.
Social media felt like an inauthentic version of our lives, rather than a source of genuine connection. And this made us feel less connected, less open, and less comfortable expressing ourselves.
People feel exhausted by the social media popularity contest. Fed up with having to look pretty or perfect in every post. Tired of competing for likes and comments. Misled by misinformation.
But Snapchat is not social media. It never was. In fact, it was built as an antidote to social media.
Snapchat opens to a camera, and not a feed of content, so we can share our perspective easily with those who matter most to us. You know, the people we’re friends with in real life; the ones we feel comfortable sharing our full range of emotions with — the ups and downs, the good and bad — without the pressure to post the perfect thing.
Conversations on Snapchat are designed to delete by default because that’s just how conversations in real life work. We can express ourselves with our close friends – in the same way we would if we were just hanging out together.
There’s no feed with unmoderated content or live streams; just creators, publishers, and entertaining content from our community – all moderated before it has the potential to be seen by lots of people.
Our lives are so much more than just a series of pretty and perfect moments. They’re funny and messy and exciting and boring and beautiful and heartbreaking and crazy… and real. And it’s best when they’re shared with those closest to us.
Because ultimately, it’s surrounding ourselves with the people who matter most to us that makes us the most happy.
We all need more connection. We just need less social media to do it.
Less social media. More Snapchat.